iAM | Services

Dwell Time and Ad Matrix

Advertisement performance metrics and dwell time analysis focus on customer interactions with products and promotions. Store manager gets information about customer pattern in specific zone of store. How much time customer spend on specific area gives information on customer’s attention to product. Retailers and product manufacturers can better understand the effectiveness of promotions and advertisements along with product placement.

Dwell time reports are generated on daily basis which is available in tabular and chat format.