iAM | Services

Heat Mapping

In order to position your promotions, products or optimize marketing strategies you need to know the thriving spots in your shop. By way of heat mapping, you will be able to identify thriving spots, dead spots and bottlenecks in your store by capturing a series of images based on traffic. This will allow you to understand which aisles are performing well and thus position your ads and promotions in the right places.

It also opens up doors to offer exceptional customer service by identifying busy aisles and stationing the staff to assist the customers. This will enhance the shopping experience, helping you retain customers and expand your customer base.