Electronic Shelf Labels

Electronic Shelf Labels ESL

Smarter Shelves. Real-Time Pricing. Future-Ready Retail.

What Are Electronic Shelf Labels (ESL)?

In the competitive Indian retail landscape, relying on manual paper tags for pricing and promotions is slow, error-prone, and labor-intensive.Electronic Shelf Labels (ESLs) are dynamic, digital display systems that replace outdated paper labels.

IAM’s enterprise-grade ESLs utilize high-contrast E-Ink technology and secure wireless connectivity to display pricing, product information, and promotions.Managed from a central point, every price change, inventory update, and promotion is instantly and accurately pushed to all relevant labels across your stores. This dramatically reduces pricing errors, saves significant labor hours, and improves customer trust by ensuring price integrity at all times.

Key Features

E-Ink Display Technology

High-contrast, paper-like visibility ensures clear readability under all retail lighting conditions, maximizing customer experience.

Real-Time Price Updates

Centralized control ensures that promotions and price changes are instantly and accurately reflected across all stores, eliminating pricing disputes.

Multiple Display Sizes

A versatile range of labels (from small item tags to large promotional displays) suitable for all products, from jewellery to bulk appliances.

Battery Life Up to 10 Years

Energy-efficient design ensures minimal maintenance and long-term deployment stability, reducing the total cost of ownership.

QR Code & NFC Integration

Enables seamless smartphone interaction, allowing customers to access product videos, reviews, or loyalty program information instantly.

Dynamic Promotions & Flash Pricing

Run immediate, localized, or store-wide flash sales and promotions without printing a single tag.

Two-Way Communication

The system confirms successful updates from the label back to the server, providing full accountability and data integrity.

Anti-Theft Design

Secure mounting and shelf-locking mechanisms ensure labels remain in place, protecting your investment and preventing tampering.

Use Cases: ESL in Action

Supermarkets & Grocery Stores

Segment - Supermarkets & Grocery
Challenges - High volume of perishable goods requires frequent, error-prone price and date changes.
IAM's ESL Solution - Instant updates for 'last-day' discounts and managing fluctuating vegetable/produce prices.
Unique Advantage - Waste Reduction: Quickly discount nearing-expiry items to maximize sales and minimize food waste.

Electronics & Appliance Retailers

Segment - Electronics & Appliance
Challenges - Need to display complex product specs and respond instantly to competitor pricing changes (price-matching).
IAM's ESL Solution - Large-format labels display detailed specs (RAM, storage, features) and facilitate instant price-match execution.
Unique Advantage - Competitive Edge: Real-time price adjustments to match online competitors, driving in-store conversions.

Fashion & Apparel Stores

Segment - Fashion & Apparel
Challenges - Running seasonal sales and applying multi-level discounts (e.g., "Buy 2, Get 1 Free" offers) quickly across categories.
IAM's ESL Solution - Centralized control for executing category-wide and store-wide sales instantly, maintaining brand consistency.
Unique Advantage - Enhanced Aesthetics: Clean, modern digital display aligns with premium branding and eliminates clutter.

Pharmacies

Segment - Pharmacies
Challenges - Critical need for absolute pricing accuracy and compliance on prescription and OTC drugs.
IAM's ESL Solution - Ensures 100% price accuracy, compliance, and instant display of required batch/expiry information.
Unique Advantage - Compliance & Trust: Guarantees regulatory adherence and builds deep customer trust through pricing integrity.

Hypermarkets & Department Stores

Segment - Hypermarkets
Challenges - Managing tens of thousands of SKUs, resulting in high labor costs for tag replacement and audit.
IAM's ESL Solution - Automated pricing reduces labor by over 80% and allows staff to focus on customer service and merchandising.
Unique Advantage - Operational Efficiency: Significant labor hour savings and accelerated shelf stocking/merchandising.

Warehouse-Style Retail (e.g., B2B bulk stores)

Segment - Warehouse/B2B Bulk
Challenges - Displaying complex tiered pricing (bulk discounts, trade rates) and inventory status in a large-scale, industrial environment.
IAM's ESL Solution - Labels dynamically display tiered pricing for B2B customers and can link to stock levels (e.g., "50 units remaining").
Unique Advantage - Optimized Sales: Drives bulk purchasing by clearly displaying volume-based discounts in real-time.