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What is Digital Signage and what does it consists of ?

  • Digital signage uses technologies such as LCD, LED and Projection technologies to display content such as digital images, video, streaming media, and information.
  • They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
    • Components include:
    • Hardware – the physical components: screens, media players (if necessary), network components, mounts, etc.
    • Software – the content and/or device management system(s) and playback software on media players
    • Connectivity – the ways in which digital signs connect back to the content management system, whether using hard line, Wi-Fi or mobile technologies
    • Content – the biggest ongoing cost of the network: video, still image, text, 3D animation etc. for showing on the display
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Digital Signage
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Digital Signage Applications

  • Single-screen, automated content – news, sports, weather, FIDS, etc
  • Menu boards
  • Public facing boards in a corporation
  • Wayfinding screens in a mall
  • Videowall in a major retailer
Digital Signage Applications
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Connectivity Architecture

Connectivity Architecture
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Feature Map

Feature Map
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Capabilities

  • Web Based Solution Hosted on Private Cloud: Through web based CMS, the user can access and control their entire digital signage network from anywhere in the world
  • Multi-platform: In the future, the user can extend their digital signage network to other platforms like Android, Windows etc.
  • Local Server: Local server reduces bandwidth requirement and plays an important role(s) in AV syncing across displays in one site
  • Load Balancing & Failover System: Load balancer distributes load amongst several compute instances and failover architecture provides robust high availability solution
  • Bandwidth Control: Schedule AV download timelines to avoid interfering with business applications during working hours
  • Division of DS screen into multiple regions: Multiple content formats i.e. videos, images, text etc. can be played simultaneously in different regions of display
  • User Management: The user can create multiple user profiles with appropriate access levels for customer, admin, user etc.
  • Content Designer & Editor: Various dynamic content forms such as RSS feed, webpages, Live streaming, twitter feed etc. can be incorporated
  • Scheduler: Create a playlist of video and audio files for playback on a display or group of displays with recursion using intuitive drag and drop UI
  • Remote Monitoring & Reports: User display network can be effectively monitored from central location. Reports such as display on/off, media player on/off, activity logs, playback statistics, analytics, storage reports etc. are readily available
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Content Uploading Process

Content Uploading Process
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Reports

Reports Importance
Display On/Off Report This report can provide a snapshot to the server on how many displays at site are on or off, (making this information crucial for large network of stores)for the large network of 2000 stores this information is crucial
Media player on/off status Media player on/off status report can be generated as required, live status for the content playback, can also schedule & get reports.
Report on content downloaded Which media player has downloaded what content can be known. For e.g. Product vision media player for store X had downloaded which file
Activity Log Large network(s) has multiple users, providing an overview of the activities like content uploaded and layout created by all users
Unscheduled Media players If there're any media players which are not scheduled to play content
Bandwidth usage Bandwidth used for uploading & downloading of the AV's by user/display
Statistics Report Statistics reports will show the content playtime duration , planogram name & player name etc.
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