Heat Mapping is a Smart Detection function. It is a two-dimensional representation of data. In which values are represented by colors. A simple heat map provides an immediately observed summary of information. There can be many ways to use heat maps in retail stores. One thing is common in all stores as they use color to communicate relationships between data values. That would be harder to understand if presented numerically in a spreadsheet. Store heat maps can be an enormous help when it comes to understanding the functionality of your stores and how customers behave inside them.

In other words, retail heat map technology tracks movements and assigns colors corresponding to traffic volume in each area of the floor. Heat Map Analytics can track every shopper in the scene and create a report of their activities such as passersby, impression, and dwell. In other words, Link Retail Heat Map Analytic can sense how many shoppers passed from any point of the store, where they stopped, and how much time they spent. It is easy to understand by heat map reports.