Understand need of the hour, application & results

Many shopping malls of today are confronted by unstable visitor count and decrease in leaseholder turnover. Growing e-commerce platform, high marketing cost, decline in channels impact are major challenges. There is no doubt that digital revolution, cultural shifts and environmental considerations are reforming consumer’s expectations and behaviours. Understanding consumer behaviour & insights is the need of the hour. With latest technology and innovation retailers can reshape and enhance customer’s experience.

Online shops have the multiple matrices to understand unique customer insights. They figure out who exactly their consumer and how to attracts them with different tactic for variety of consumer products. How often they visit and what they buy. At online platform there are widespread opportunities to gain customer insights allowing the online retailers to communicate in person with consumer, thereby cumulative impact on return on investment is progressive.

Compared to online sellers, shopping malls typically have very limited customer insights. Income and visitor counts are important to indicate malls performance, but it can be hard to track indicators & understand insights to improve their communication with their different customers. Keeping this in consideration people counting technology is progressing since its inception. Right from CCTV monitoring to footfall counting, gender recognition to age group understanding, footfall counting system with high-end technology provides consumer journey from mall entry to exit point.