Walking through the corridors of a retail store a customer’s eyes are always on the price labels of the products as he juggles between different variants by comparing the plus points but the main criteria remain the price. Many times the accuracy of the judgment becomes incorrect due to the misinterpretation of the rates on part of the working staff. Electronic Shelf Labels comes as a smart and quick solution to this problem fulfilling the need of maintaining up-to-date evaluation of the market to overcome the shortcomings of traditional labels.