Electronic Shelf Labels For New Edge Retailers

May, 2021

Walking through the corridors of a retail store a customer's eyes are always on the price labels of the products as he juggles between different variants by comparing the plus points but the main criteria remain the price. Many times the accuracy of the judgment becomes incorrect due to the misinterpretation of the rates on part of the working staff. Electronic Shelf Labels comes as a smart and quick solution to this problem fulfilling the need of maintaining up-to-date evaluation of the market to overcome the shortcomings of traditional labels.

Electronic Shelf Labels For New Edge Retailers

Know more about Electronic Shelf Labels

Electronic Shelf Labels Contact Us

Talk to Expert

What are Electronic Shelf Labels?

Electronic Shelf Labels (ESL) are an innovative signage system and a faster alternative for traditional shelf labels in speeding up the usual process of changing the prices displayed on the shelves of your retail store.
WLAN is used to transfer the data relating to the products to the ESL, updating the prices automatically through the central processing server that is connected to all the branches of your retail store all over the country.
Two variants of ESL are available, one running on batteries that requires charging while the other on electricity that is supplied through the wires along the shelf edges which comes with good quality fasteners making attachment to the racks or shelves easier.
They can be fastened or hanged at any area of the retail stores like cabinets, freezer, shelves, display counters, advertising promotions counters where price or information is intended to be displayed.
Sometimes such ESL can transfer products related information through the customer's smartphone connection, always keeping him informed and engaged.
Some larger size ESL act like hoarding or indicators that display the price along with preferred language text showing commodity information in details leading the customers to the interested products.
Usually a maximum of 5 years life cycle is offered with sustainability to temperature variations as per the clients requirements.
Easy accessibility of data at the customers fingertips anywhere may be available via his smartphone can receive various notification of updates.
Some ESL are capable of displaying inventory stock availability, decreasing the inventory shrinkage by informing the staff about shortage in stock through alerts and in case of shortage indicating when the product will be on the shelves again.
Price changes are handled and implemented through a PC by a software that updates the labels with each change.
At the start of the day the employee is provided a time out period of upto 12 hours or less via the OneKEY Authorization station device. At the end of the period, the Access Manager sounds the time out period cessation warning alarm
LED light indicators on the key provide signals for the battery charging, authorization and time out period end
Security support 24×7 of centralised monitoring platform and governance is available throughout in case any situation takes place
Each location has an unique passcode that is used for access to that particular outlet only

What are the drawbacks of manual Labeling Systems?

Occurrence of mistaken exchange of products prices or wrong labeling in case of manual labeling dispenses an unfavorable impression for business purposes affecting the potential customers.
In case of plastic or paper labels, each and every label has to be put on manually on the respective products shelves in the retail store which has quite an enormous quantity of commodities sold. It is quite tiresome leading to reduced productivity and impaired customer service.
Printing and labeling each product shelf manually after each and every alteration in the discounted price or fluctuations in customer demands or the uncertain market or manufacturing company policy on pricing is very impractical leading to excessive cost and unnecessary wastage of former labels.

How does ESL support the new edge retail business outlets?

Dynamic pricing which indicates changes in the prices as per the demand variations or market fluctuations is possible through Electronic Shelf Labels system.
Less time spent on labels change results in plenty for spending on important business promotion activities boosting sales.
Easy alterations in the prices exhibits promptness and awareness of the ongoing changes in the market keeping the business on the verge of growth marking your capacity to do good business.
Offers cost effectiveness as the printing of labels for different shelves on every change in price does not have to discard the previous one causing unnecessary wastage.
Saving on the efforts of staff from running from one shelf to another replacing the old labels with a new one after strategic change in market policy of the products improves productivity.
More activeness and energetic staff is generated due to eliminating the wastage of energy leading to customer service improvement.
Satisfied customers results in more visits to your retail store affecting the sales and ultimately you grow margins.
No mismatch between the labels and the price paid at the checkout counter is experienced by the customers as uniformity is experienced through the connection of the central server.

We at Integrated Active Monitoring Pvt. Ltd. (IAM) take every step towards making your trading in retail business more secure and fruitful. So have a look at our various customer friendly solutions at www.smartiam.in