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Why People Counting Technology is Important to Retail
Stores and Shopping Malls

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Understand need of the hour, application & results

Feb, 2021

Many shopping malls of today are confronted by unstable visitor count and decrease in leaseholder turnover. Growing e-commerce platform, high marketing cost, decline in channels impact are major challenges. There is no doubt that digital revolution, cultural shifts and environmental considerations are reforming consumer’s expectations and behaviours. Understanding consumer behaviour & insights is the need of the hour. With latest technology and innovation retailers can reshape and enhance customer’s experience.

Blog on why people counting technology is important to retail stores and shopping malls by SmartIAM

Online shops have the multiple matrices to understand unique customer insights. They figure out who exactly their consumer and how to attracts them with different tactic for variety of consumer products. How often they visit and what they buy. At online platform there are widespread opportunities to gain customer insights allowing the online retailers to communicate in person with consumer, thereby cumulative impact on return on investment is progressive.

Compared to online sellers, shopping malls typically have very limited customer insights. Income and visitor counts are important to indicate malls performance, but it can be hard to track indicators & understand insights to improve their communication with their different customers. Keeping this in consideration people counting technology is progressing since its inception. Right from CCTV monitoring to footfall counting, gender recognition to age group understanding, footfall counting system with high-end technology provides consumer journey from mall entry to exit point.

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People Counting Benefits For Shopping Malls

Observe-Real-Time-Consumer-Traffic
OBSERVE REAL TIME Consumer TRAFFIC

Measure the number of people entering and exiting your malls or different location shops across different floors with 98% accuracy, in real time. Compare your everyday traffic, seasonal, weekend offer driven footfall vs. Regular consumer visits. Check yearly, monthly, weekly people counting and study.

Smart-Staff-Optimization
Smart Staff Optimization

Optimize not only sales team allotment but arrange cleaning and security staff operations in accordance to the number of visitors and their needs within your malls during peak hours & non-peak hours. With shoppers moment identify stress areas like crowded or walkways. That way you can increase consumer service, sales and satisfaction.

Sales-and-conversion
Sales & conversion

With footfall counting’s versatile application and analytics report, Mall retailers can measure consumer conversion ratio and sale opportunities. If number of visitors of any store is good but leaving shop without any purchase, then shop owner can offer any discounts or products optimisations.

Passer-By
Passer By

Discover daily potential visitors pass by your entrance, or linger around mall display as per that you can redesign entrance, window displays, outdoor communication, marketing campaigns, to attract potential buyers into the mall and increase profits.

Everyday-Peak-Hours
Everyday Peak Hours

Determine your power hours in which malls visited by most traffic. Manage staff, offers, events and marketing campaigns accordingly.

Change-Rents
Change Rents

With People counting, one can analyse consumer moment, their journey and their visit to each store. Count the number of people entering each.

People Counting Reports Benefits

To-Check-Marketing-Effectiveness
To Check Marketing Effectiveness

Improve marketing efficiency and profit ratio by marketing on the basis of age and gender of your customers. Evaluate the success of your actions and campaigns. Get your data on an hourly, daily, weekly, monthly and yearly basis.

Real-Time-Results
Real-Time Results

Get real-time insights in your shoppers’ demographic profile, interest and behaviour. Also, manage and get insights into your store performance anywhere in the world.

Digital-Signage
Digital Signage

Target content and campaigns according to your audience’s behaviour, profile and interest through in-store digital displays. Play context aware signage displays by leveraging the power of audience behaviour metrics. Provide higher customer engagement and make well-informed user-based marketing decisions and optimize campaigns.

Attract-New-Brands
Attract New Brands

Draw the right brands to your shopping mall by providing them the demographic information of their target market through authentic, real-time data. Right store at the right place!

Are you aware of the fact that, when customer has an encouraging shopping experience their spending is increased by almost 40%! Footfall counting is a crucial component in yielding insights and accepting the factors backing to this positive experience for retail customers. Certainly, having a people counter is important for retailers of any size,. When used intelligently, a people counter can shape your business in many ways other than just providing information on foot traffic.