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Innovation in Digitalization of Retail Stores-
"Electronic Shelf Label"

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Jan, 2021

Introduction:The outlook of retail is changing. Retail digital transformation is quickly increasing. Digital transformation, Businesses from all industries have gradually shifted to technology, modern software solutions to enhance their products and services portfolio. Digitize their data, optimize their processes, and cut their operational costs. Companies and organizations from virtually every sector would have to go digital.

But in recent months, the digital transformation train has been going full speed ahead. After the coronavirus pandemic, many organizations are now rushing into digital solutions.



Electronic Shelf Label

Ten benefits of digital transformation

  • Optimized business processes
  • Remote access to data
  • Increased productivity
  • More transparency
  • Reduced cost of infrastructure
  • More data and better data
  • Better customer experience
  • New or improved products and services
  • Increased sales
  • Space for innovation

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What Is an Electronic Shelf Label?

ESL is a digital and innovative way used by retailers to display their Product pricing on the shelf. Electronic shelf labels enhance your Omni channel experience. Many retailers use this for better display of their products. The pricing is automatically updated whenever changed from a central control server. These electronic display modules are attached to the front edge of retail shelves. Retailers can display their products on a whole new level.

  • Electronic Shelf Label (ESL): electronic tag to label products
  • Modern & technically advanced method to update the price of the products
  • User friendly; making it easier to learn about the product
  • Save paper & cost of printing as it is electronic
  • Enhances brand imagery by improving the operational efficiency
  • Helps in increasing sales, profits & your store's reputation

Watch this video to get a clear idea of an Electronic Shelf Label.

How does an Electronic Shelf Label system work?

With our Electronic Shelf labels, you can create a whole new level of customer experience, but how does such a system work? With this video, we will explain and talk about various aspects of the system. And this is not complicated as it maybe looks.
Watch Video

Why Switch to Electronic Shelf Label?

Electronic Shelf Labels (ESL) are now wide-spreading in most stores. They are constantly used in product pricing, signage on buildings, and randomly in production processes. The Electric Shelf Label takes only a few seconds to transfer data via WLAN. All the data collected is controllable from all branches, although it is managed on a PC centrally.

  • ESLs are the new look for your shop
  • Avoid human error
  • Saves staff, money & the environment by reducing the need for paper tags
  • Reduces working hours by automatically making the required changes, thus decreasing monthly incurred expenses
  • Employees can utilize the saved hours in strategizing & planning for the business, which will increase revenues

See the benefits of ESL to opt

How is ESL Software So Effective?

The new hyper connected electronic labelling solutions on the market offer new possibilities for establishing an effective growth and customer satisfaction strategy. Offer numerous benefits to consumers and store managers. There are some Following reasons to choose a digital signage solution to determine whether these tools are right for you.

  • Hybrid architecture; for both Store & Central
  • User-friendly in-built Template Designer
  • Self-Diagnostic Capability of the Solution
  • Store and User management with access rights control
  • ERP integration available

Conclusion

One of the most innovative changes to hit the retail industry has been Electronic Shelf Labels (ESLs). This labelling technology makes changing in-store prices as easy as typing a new price into the software and clicking send. These digital price tags have numerous benefits for retailers. But ultimately, the advantages of electronic price tags for retail are the ability to engage in real-time dynamic pricing in-store and build an Omni channel experience to enhance customer loyalty. It is no secret that Omni channel is the future of retail. According to Planet Retail, 56% of consumers feel that technology improves their shopping experiences. for more details do visit https://smartiam.in/electronic-shelf-lables or contact us at enquiry@smartiam.in | +91-020-67479668