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Go Smart With
Electronic Shelf Labels (ESL)

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June, 2022

Electronic Shelf Labels (ESLs) popularly known as ESLs, help retailers display product pricing on the shelves. The retailers can easily update the pricing, which is reflected automatically on these ESLs, with the help of a central control server. ESLs enhance the omnichannel experience, consume low power, have wide viewing angles, have mono and multi-colour options, and possess paper-like readability under all store lighting conditions. With ESL, retailers can wirelessly update content on shelving signage quickly and efficiently, without the need to print paper tags and deploy store representatives to change them manually.

In addition to reducing the overhead to support frequent price changes, ESL supports dynamic pricing and reduces pricing errors. Retailers can offer in-store promotional pricing that matches their online channels, respond to customer traffic patterns in real-time, and reduce wastage through seamless promotional pricing changes for perishable goods. Besides price updates, (ESLs) can be used to display promotions, competitor pricing, social reviews, product ingredients, source of origin, automated currency conversion, inventory levels, and more.

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ESLs provide a cutting-edge advantage by lowering labour costs, managing stock, streamlining e-commerce, and enabling effective communication. Facilitating price changes allows retailers to match the price with their competitors quickly. Hence, they are interested in leveraging ESL technology. ESLs can also speed up front-end efficiency by reducing the need to stop for price checks. Inventory management is another significant advantage of ESLs. Retailers have been facing out-of-stock battles since the advent of grocery stores. ESLs can overcome this problem easily. In the e-commerce age, out-of-stocks are particularly detrimental as it leads to customer dissatisfaction even if a single online order item is unavailable. However, some ESL systems are outfitted with shelf watch technology that employs cameras and application programming interface platforms.

Electronic Shelf Label

Besides energy conservation, ESL-enabled flexible pricing helps retailers strategically price perishable items throughout the day, encouraging customers to buy them before their due date. This freedom allows retailers to graduate pricing based on sales and inventory levels. According to a survey, 65% of consumers welcome such price changes when a product approaches its due date.

ESLs have a wide range. These include Graphic, LCD, and digital signage. ESLs find their application in all retail areas, including grocery, DIY, electrical retailers, pharmacies, cosmetics, departmental stores, and clothing. In a nutshell, ESLs help retailers and businesses to go smart and keep pace with the global demands.

Benefits of using Electronic Shelf Labels

  • It gives a new and advanced look for your shop.
  • Avoids human errors.
  • Saves human resources, money, and the environment by reducing the need of paper tags.
  • Reduces man-hours by automatically effecting the required changes. This decreases monthly expenses.
  • These saved hours are used in strategizing and business planning, which increases revenues.

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Effectiveness of ESL software

Electronic Shelf Lables
  • Hybrid architecture; for stores and central servers
  • User friendly, in-built template designer
  • Self-diagnostic capability
  • Stores and user management with access rights control
  • ERP integration facility